MUNI Rebrand

  • Roles: concept development, graphic design, production, brand development, sound development

MUNI's identity was fragmented and dated. In the early 2000's the company was also facing a safety crisis as several incidents occurred which injured riders. Public confidence in the transportation system appeared low.

The goal was to create simple, fresh, streamlined brand elements and design collateral using a visual system that inspired safety, punctuality, and modernity.